Rich Williams begins his 10th season as head golf coach in 2022-23. He also serves as the department's Game Operations Director, a title added during the summer of 2016.

During his tenure, Williams has coached seven NAIA All-Americans--Austin Garrett in 2013-14, Ryan Botts in 2015-16, and Ana Laura Pages Preuss and Raquel Romero Valverde in 2018-19, Isaac Walker in 2020-21, and Emma Hermansson and Nathalie Nutu in 2021-22--alongside 48 All-Mid-South Conference players.

During his tenure, Cumberland has captured numerous MSC Freshman of the Year awards by Raquel Romero Valverde, Ana Laura Pages Pruess, Maria Pilar Scenna, Adrian Steeger, Isaac Walker, and Anna Krieger.

His men's teams have won three MSC Tournament Championships, earning an an automatic bid to the three-straight NAIA Championships from 2018-21. The men have won three regular season titles winning in 2013, 2021, and 2022. The women have recieved at-large bids to the NAIA Championships from 2018-21 three years and an automatic after claiming their first MSC Tournament Championship in 2022. In 2019, he led them to a MSC regular season title before finishing a program record seventh in the NAIA Championships.

Williams has earned Mid-South Conference Men's Coach of the Year honors in 2013 and was named the Women's Coach of the Year in 2017 and 2019. 

Williams has served as the Mid-South Conference Women's Sportws Chair and the Conference Rater for the past five seasons. Williams was elected to the Men's National Committee in 2022 as the second Vice President.

In his Game Operations role, Williams oversees all aspects of set-up and breakdown for home athletic events at football, basketball, volleyball, soccer, wrestling, baseball and softball, including staffing for ticketing and marketing, security for officials, locker rooms for visiting teams and scheduling for the Dallas Floyd Phoenix Arena.

Williams received his bachelor's in Psychology from Middle Tennessee in 1992.